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Reputation Management, Done Correctly

Our Story

Reputation Correction by Abacus Web Services is a family business owned and operated by David and Fern Grace. Abacus Web Services was established in 1999, bringing over 18 years of web/online expertise and experience to Reputation Correction and their clients. As a business owner for over 35 years, David understands the importance of clients having someone they trust working on their behalf, especially when it comes to handling business issues. With her a background in human resources, Fern appreciates the need for respect and being non-judgmental when working with clients who have personal issues that they need to be resolved. As a result of this experience, David and Fern believe that Reputation Correction should be a one-to-one service where solutions are managed both discreetly and professionally.

In addition to being members of the Manatee Chamber of Commerce and Better Business Council, the Lakewood Ranch Business Alliance, and several other business networking groups, both David and Fern give back to the local community by donating their time and web services. They also value giving back globally, so for every referral that turns into business for Reputation Correction, they make a donation “loan” through an organization called Kiva. Kiva loans the money to people all over the world who are in need, whether it’s for food, health, education, or another issue.

David Grace

David is originally from Glasgow, Scotland where he was part of a family-owned wholesale electronics company. He moved to Florida in 1997 and started his own company. His 39 years in business has given him both the knowledge and experience to provide first-class customer service. He enjoys watching soccer, reading history, keeping up with politics, and spending time with his wife, Fern, and their daughter.

Fern Grace

Fern is originally from Maryland and lived with her husband, David, in Scotland before moving to Florida. Her past career experience in human resources has allowed her to understand the significance of building relationships with clients and colleagues — people do business with people they know, like, and trust. She enjoys reading, spending time with David and their daughter, and traveling when the opportunity arises.

Our Skills

We bring our skill to a holistic approach that takes into account all factors involved in an online reputation.

  • Secret Sauce
  • Search Engine Rank
  • Content Creation
  • Social Media Presence

Why Us?

Over 18 years of experience and expertise with the web/online means that we have the tools and knowledge to improve or correct the reputation of an individual or a business.

What is our working process?

We consult with you by going over each issue regarding your individual reputation or that of your business. We then research and analyze in order to determine the scope of your situation and present you with a comprehensive solution. As soon as you approve the plan, we begin implementing it.

How we make things happen?

The details of our “secret sauce” are discussed when we go over our comprehensive plan with you. We combine our 18+ years of web and online experience with distinct tools to remove harmful and negative content through updating and building websites, working with search engines, and updating social media channels. We then continue the process as necessary until your reputation is improved or corrected.

How we work with our clients?

We communicate with our clients via email, telephone, Skype, and in person for those who are local. We deliver phase reports as the project goes on and provide clear and concise billing — we want our clients to be satisfied and work closely with them to achieve that.

Why do our clients trust us?

Because we are discreet. We provide our clients with a non-disclosure agreement at the beginning of a project to assure them that names and exact information are never revealed. We have a highly-trusted staff that has in-depth experience of how the web works. Additionally, we are members of the Manatee Chamber Better Business Council, and our team understands the impact of a negative reputation and the need for discretion.